Mon, 30 Jan 2023

Why we're throwing away so much of the food we produce?

Brand Story
22 Jan 2023, 01:43 GMT+10

That's a huge topic! Reducing food losses and waste is essential in a world where the number of people affected by hunger has been slowly on the rise since 2014, and tons and tons of edible food are lost and/or wasted every day.

According to the UN, globally, around 14 percent of food produced is lost between harvest and retail, while an estimated 17 percent of total global food production is wasted (11 percent in households, 5 percent in the food service, and 2 percent in retail).

The International Day of Awareness of Food Loss and Waste is an opportunity to call to action both the public (national or local authorities) and the private sector (businesses and individuals), to prioritize actions and move ahead with innovation to reduce food loss and waste towards restoring and building back better and resilient-ready, food systems. The 'No Waste No Hunger' project is another opportunity to remind people of the importance of global food waste and hunger problems.

Each year, worldwide, we waste 1 trillion dollars worth of food enough to feed 2 billion people! Yet 828 million people are living in hunger. When you think about how many people are suffering from this issue, it's easy to feel overwhelmed by the scale of it all. But there are ways we can help change things: with your help and support, we can make this world a better place for everyone! The United Nations' Sustainable Development Goals are a set of goals that were agreed upon by all 193 UN member states in 2015. These goals cover issues ranging from poverty to health and wellness, to climate change and clean energy. One of these goals is to end hunger, achieve food security and improve nutrition while ensuring sustainable agriculture.

The project is created by Mediamark Digital Agency and started with ambassadors from different countries who will help to reach more people and remind them of the importance of reducing waste.

Youssef Esawy, a well-known model and fashion content creator joined the #NoWasteNoHunger campaign. The model has more than 3.7M cumulative followers on Instagram and TikTok is passionate to help the Project to remind people about food waste and global hunger issues. Youssef has inspired millions with his creative ideas and quality content.

Lauren Sesselmann, an American-born Canadian soccer player and Olympic bronze medalist joined the 'No Waste No Hunger' project. She is currently playing as a defender or a forward for the Santa Clarita Blue Heat. She was also a member of the Canada national team from 2011 to 2015 and is also a trainer, producer, and host of the fitness DVD program 'Fit As A Pro with Lauren Sesselmann'. Sesselmann was named to the 18-player Canadian squad for the 2011 Pan American Games at Guadalajara.

Gulpari Bayramova is the next ambassador who joined the 'No Waste No Hunger' project. Mrs. Bayramova is the chairperson of the International Business Partners Club (BPC) and the founder of the Agromix Company. She is recognized as one of the most distinguished female entrepreneurs in Azerbaijan because of her social outreach activities. Gulpari Bayramova was among those awarded the 'Dayaq' Award as a successful female entrepreneur of 2022 in Azerbaijan.

More ambassadors will be announced soon on the Project's official website, nowastenohunger.com

Original Source of the original story >> Why we're throwing away so much of the food we produce?

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